Tabacalera USA announces three leadership appointments. Brad Winstead is chief commercial officer, Davide Moro is chief marketing and brand experience officer and Nicolas Maslowski is chief direct-to-consumer officer. All three report to Charles Gibb, president and CEO of Tabacalera USA.
Winstead, formerly CEO of Casa de Montecristo, will lead commercial operations and distribution across Altadis U.S.A. and Santa Clara. Moro, formerly CEO of Altadis U.S.A., will oversee marketing, branding and retail experiences, including new concepts for Casa de Montecristo. Maslowski will continue to lead the company’s e-commerce business while overseeing its digital strategy and omnichannel customer experience.
“These appointments reflect our commitment to operating as ‘One’ Tabacalera USA and bringing the combined expertise of our businesses together to serve customers and partners more effectively,” Charles Gibb, president and CEO of Tabacalera USA, said in a press release.
