Casa 1910 AG, the Swiss-incorporated Mexican premium cigar house, announces an investment and equity partnership with Smoker Friendly, a large brick-and-mortar tobacco retailer in the U.S.
“We built Casa 1910 to bring something real to a category that has too often settled for imitation,” Jamie Baer and Serge Bollag, co-founders of Casa 1910 AG, said in a joint statement. “Partnering with Smoker Friendly is a milestone we’re incredibly proud to announce — and a reflection of the trust the Gallagher family has placed in this brand. Terry and Dan have long been ahead of where this industry is heading, and we’re grateful to welcome on board such respected partners.”
