George Rico of Gran Habano will replace Max Bichler, who recently resigned, as an associate member on the PCA Board of Directors. Rico will serve the remainder of Bichler’s three-year term from 2025 to 2028.
“George brings a deep experience of the industry with him and has been working with the board already on several projects,” Todd Naifeh, president of the PCA Board of Directors, said in a press release.
Rico has been working in the cigar industry for over 28 years and is the founder, along with his father, Guillermo, of Gran Habano Cigars. Rico is a fourth-generation tobacco farmer with operations in countries including Colombia, Nicaragua, and Honduras.
