Guillen & Co. Tobaccos LLC has selected Kretek International as its exclusive distribution partner across Canada, effective immediately.
The move follows the brand’s debut at TPE Las Vegas and its first full U.S. exhibition at this year’s PCA trade show in New Orleans. Guillen & Co.’s five core lines, the Julio H. Maduro, El Legado G&F, Argelia Connecticut, The Commuter Series, and the Frontenac, are available through Kretek for Canadian retailers.
“Kretek gives us something we need right now: a partner who can help us grow and nurture the relationships based on their solid trajectory,” Manny Guillen, founder of Guillen & Co.Tobaccos, said in a press release. “As we expand into the U.S. and the opportunities ahead continue to open up, Kretek is the partner that brings the right relationships and reach to move forward with us on the north side of the border. Having them as our exclusive Canadian partner means our existing accounts are in strong hands and the brand is well-positioned as we expand.”
