Altadis U.S.A. is launching H. Upmann Nicaragua by AJ Fernandez Sunrise, the third expression in H. Upmann by AJ Fernandez line. The Sunrise is wrapped in an Ecuadorian Connecticut wrapper and features Nicaraguan binder and fillers. It comes in four sizes and ranges in price from $12.99 to $14.50.
โThe Sunrise is our take on a Connecticut done right,โ Gabe Diaz, brand manager at Altadis U.S.A., said in a press release. โItโs smooth and easy to enjoy, but it still has flavor and character. To kick off 2026, we wanted to give H. Upmann fans something balanced, high quality, and priced right.โ
The cigars come in 20-count boxes featuring a bright orange hue to reflect the orange and gold that fill the sky in a sunrise.
The H. Upmann Nicaragua by AJ Fernandez Sunrise will be unveiled this April at the upcoming Premium Cigar AssociationTrade Show in New Orleans and will begin shipping to retailers immediately afterwards.
To support the launch, Altadis U.S.A will feature a โSummer of H. Upmannโ campaign with various trade and consumer media that will run from June through September.
