La Aurora announces the release of the 120 Aniversario Lancero, expected to reach retailers mid-summer. The 120 Aniversario Lancero ($18) features a Dominican Republic wrapper and fillers.
“The 120 Aniversario represents not only a major milestone for La Aurora, founded in 1903, but a major milestone for the La Aurora, U.S.A. business, as it was our first official launch as a new business entity and the line now represents one of our best-selling brands,” Ed McKenna, La Aurora USA CEO, said in a press release. “We’re excited to offer the blend now in the Lancero vitola, as it is a format that our team in Santiago de Los Caballeros executes particularly well.”
