Caribbean Sunrise Spirits and La Aurora announce the U.S. launch of E. León Jimenes 1903 Rum. The spirit will initially be available in Florida, New York, California, and Nevada at a retail price of $39.99.
“E. León Jimenes Rum is and will always be a portfolio of premium products intended to share the best of the Dominican Republic with the rest of the world, building on the vision of E. León Jimenes,” CEO Ed McKenna said in a press release. “The goal, long-term, is to continue to share these distinctly Dominican experiences with others whether through pairings with cigars or Dominican cuisine. Caribbean Sunrise Spirits intends to be a leader alongside other premium rum brands, both established and new, in order to cement rum as a premium, and sought-after, spirit.”
