Matt Booth announces the launch of Room101 Red Rocket in collaboration with retail partner Sir Louis Cigars. The 6 x 52 Room 101 ($13.99), a Toro, features a Mexican San Andres wrapper, Indonesian binder, and filler of tobaccos from the U.S., Nicaragua, and the Dominican Republic. It comes in a 10-count box.
“Hunter and Matt at Sir Louis Cigars embody the very essence of brand partner that we work best with,” Booth said in a press release. “They have always afforded our brand the highest levels of attention and I felt they would be a great place to delve further into partnership by taking things to the collaborative/co-branded stage of the relationship.”
Room101 Red Rocket will be distributed through STG’s Forged Cigar Company and through Sir Louis Cigars website and retail store in Wilbraham, Mass.
