Alec Bradley has launched Safe Keepings, a new brand that will feature blends made according to recipes recorded in the Alec Bradley founder’s blend book.
The line ships in June and features four sizes in 24-count boxes.
They include 5.37 x 46 Alec Bradley Safe Keepings Corona ($10.49), 5 x 52 Alec Bradley Safe Keepings Robusto ($12.29), 6 x 52 Alec Bradley Safe Keepings Toro ($13.89) and 6 x 60 Alec Bradley Safe Keepings Gordo ($15.19).
The brand is produced by Oliva at Tabolisa, with a foundation of Jalapa, Condega, and Esteli Criollo 98 tobaccos, and Nicaraguan Habano wrapper and binder.
“When we felt the time was right, we opened the blend book and started to do a deep dive on the blend recipes inside,” Bradley Rubin, brand ambassador, said in a press release. “Together with the team, we selected the first blend we wanted to roll out. Alec Bradley Safe Keepings honors the blend legacy of the Alec Bradley cigar brand while giving us the opportunity to move forward with resources we never would have been able to access before. Alec and I are extremely proud of what Safe Keepings represents, and that’s a nod to the past and a glance into the future of the brand.”
