ZZ Top frontman, guitarist, and co-founder Billy Gibbons formally announced his own cigar brand, Billy Gibbons Cigar Co., at TPE ’24 in Las Vegas.
Gibbons’ debuts include Virtu, an ultra-premium cigar line from the Dominican Republic team behind Debonaire Cigars and Debonaire Rum, which will come in five sizes, and Twin Turbo, a two-pack rough-cut style cigar brand.
Virtu features Habano and Maduro wrappers will be first available in a humidor collectible, available through retailers, with a select few signed by Gibbons. Each numbered cedar humidor features five Debonaire cigars, a custom-designed Zippo, and pinstriping artwork.
Twin Turbo will launch with two cigars in a foil pouch and are created for the convenience store consumer.
In a 2021 interview with Cigar Snob, Gibbons said that among his favorite smokes were Partagas, Royal Jamaica, Montecristo, and H. Upmann.
“His personal preference leans on the smallish side though larger Winston Churchill smokes are also a regular indulgence,” Cigar Snob wrote.