J.C. Newman Cigar Co. is shipping The American All-Star Humidor to U.S. retailers, carrying with it a sports-tinged allure. All six sides of this humidor are made from wood from the floor of the 2011 NBA All-Star Game. The humidor is part of the NBA Reclaimed program, which repurposes authentic game-used NBA courts. Each humidor contains 30 6.5 x 50 The American All-Star cigars, one representing each NBA team, along with a signed certificate of authenticity and a Boveda starter kit.
“Basketball is an American game,” fourth-generation owner Drew Newman said in a press release. “My great-grandfather founded our company four years after basketball was invented in 1891. As the oldest American cigar company and maker of the all-American cigar, it’s our privilege to celebrate the greatest basketball players in the world with a humidor made from the wood that they competed on.”
Each humidor is one-of-a-kind because of its unique pattern of authentic court wood. Pieces of the blue three-point line are inlaid on the lid of each humidor. The humidors highlight the scuffs and scratches made by players and are lined with Spanish cedar. They hold 90 cigars. Each was handcrafted by Jason LeGear in Milwaukee. The American All-Star humidor has a suggested retail price of $3,000.
The 30 The American All-Star cigars are exclusive to this humidor, produced at J.C. Newman’s El Reloj cigar factory in Tampa with American tobaccos, including Florida Sun Grown, Connecticut Broadleaf, Pennsylvania Mennonite, and Connecticut Havana.
While just 40 of the humidors were produced, 37 will be shipped to retailers.
“I am sending one to the NBA and am adding one to our El Reloj cigar museum collection,” Newman said in the presser. “I am holding the last humidor in case Michael Jordan calls.”
