Tabacalera USA is making several internal leadership moves in a spate of personnel shifts. JR Cigar CEO Davide Moro will become CEO of Altadis U.S.A. while Brad Winstead, current head of Casa de Montecristo, takes Moro’s spot as CEO of JR Cigar. Additionally, Sherri Sieminski, currently national retail director at Casa de Montecristo, is now interim head of Casa. The changes are effective September 4.
Moro had held his title since 2019, and Winstead has been with the company for 16 years. Sieminski joined the company in 2016 from Luxottica Retail, where she was a regional vice president. Her consumer goods experience also includes executive positions with LensCrafters, Macy’s and Revlon.
“It is important to note…that while we are making these moves among our units to promote growth and diversity, these entities will continue to work independently from each other,” Javier Estades, head of Tabacalera USA, said in a press release.