La Aurora, USA will partner with Arango Cigar Co. for a portion of its U.S. distribution. Arango has brought in a full line of La Aurora cigars to grow the north central territory.
“With La Aurora having account representation in the southern region, it was important to establish a partnership in the central region with a like-minded group of individuals founded in family,” Ed McKenna, CEO of La Aurora, said in a press release.
La Aurora, USA was launched April 1 as the brand’s new distribution company, representing the manufacturer for the U.S. market.
Arango brings to La Aurora nine decades of experience in the tobacco industry. Arango President Mike Gold serves on the PCA Board and is active in working on the industry’s political issues.
“We’re excited about the renewed energy and focus on building the legacy of the La Aurora brand in the U.S. market,” Gold said in a press release. “At Arango, we don’t measure our success by the number of customers we have, but rather by the number of customers we keep. We are excited to be distributing a brand that is led by family business-oriented people who understand and practice this philosophy as well.”
