Nicaraguan cigar maker Escobar Cigars by Puros Privados, Inc. has formed a partnership with Grammy winning recording artist Nas, who becomes a co-owner and equity partner.
A connoisseur of premium cigars, Nas will utilize his market reach and following to help grow the Escobar brand among the ranks of premium cigar makers worldwide.
“When the team at Escobar Cigars initially approached me, I was immediately drawn to the brand by the exceptional quality of their product,” Nas said in a statement. “This partnership with Escobar has been almost two years in the making and I am honored to be an equity partner with them. I am looking forward to growing this brand and to giving back to the local communities in Nicaragua where our tobacco is grown, aged, and hand-rolled into a premium cigar.”
Nas is a widely influential hip-hop artist with seven of his 12 releases since 1994 going platinum or multi-platinum. He won a Grammy Award for best rap album this year for his 2020 release, King’s Disease, his 14th nomination.
Nas has also appeared on crossover hits by other entertainers, including Kanye West, Missy Elliott and DJ Khaled.
Nas told CNBC in 2016 his business investments were based on “People. That is the absolute No. 1. I love to bet on great people that inspire me and make me think or see things differently.”