Arturo Fuente will freeze prices on 99 percent of its stock for the time being, attributing the temporary price hold to the COVID virus.
For the remainder of cigars, the price increase will average three percent. The company did not disclose which products will increase.
“We will make every effort to postpone any further necessary changes and will revisit this situation later in the year as life returns to normal,” Carlos “Carlito” Fuente, Jr., president of the Fuente Companies, said in a statement. “The Fuente family has experienced and overcome major difficulties and tragedies during our 109 years in the premium cigar industry, and our long-standing principles and values dictate that we must do our best to assist in times like these.”