Cigar culture is dominated by Latin American roots and classic European elegance. Nat Sherman, though, is a patently American brand. And the Nat Sherman Townhouse — on 42nd Street just off Madison Avenue — is as good a place as any to get to the roots of the New York cigar scene.
The first Nat Sherman retail experience was a retail store on Broadway in 1930. Today, the Townhouse is a smoking landmark that feels welcoming to the white and blue collar crowds alike — a fitting vibe for this monument to the American herf. Of course, the humidor here is stocked with all the Nat Sherman products you could want, but you’ll find plenty of other brands and accessories.
“It’s something at a level and quality that we believe stands up to Nat Sherman levels,” said Michael Herklots. “There’s always been this very authentic, true New York spirit in the Nat Sherman brand and the Nat Sherman retail store. It’s meant to be something that’s accessible and something that’s approachable, but certainly something that they’re not gonna forget once they leave.”
The neon and plush leather make this place relatable and luxurious, familiar and extraordinary all at the same time. And the fact that you can sometimes come here not only for cigars, but to indulge in other experiences like manicures or fittings for custom shirts, means that the Nat Sherman Townhouse is a hub for indulgence.
12 E 42nd St ( Midtown )
Nat Sherman Townhouse