Plasencia Cigars announces the promotion of Javier Carranza to vice president of sales for the U.S. He will oversee the company’s sales organization and commercial strategy, including retailer partnerships, sales team development and distribution.
Carranza joined Plasencia in 2016 as U.S. national sales director as the family was establishing its branded cigar portfolio in the American market. Before joining Plasencia, he held positions with Gurkha Cigars, House of Emilio and AJ Fernandez.
“Javier has been an integral part of Plasencia’s journey in the United States, helping build our branded business from its earliest days,” Ed Bello, chief executive officer of Plasencia Cigars, said in a press release. “His leadership, deep understanding of the premium cigar industry, and commitment to our retail partners have contributed significantly to our growth. This promotion recognizes his accomplishments and reflects our confidence in his ability to lead our U.S. sales organization into its next chapter.”
