Eddy Guerra joins as senior vice president of global marketing. He brings more than 15 years of premium cigar and lifestyle marketing experience, including senior roles at Altadis U.S.A., Davidoff and La Flor Dominicana. He will report to CEO Ed Bello.
Tim Griek has been named vice president of sales for Europe, the Middle East, Africa and global travel retail. Griek has worked with Plasencia since 2023 in the global travel retail channel and Middle East markets. He will now lead distributor and retail partnerships across those regions.
“Plasencia has spent generations building one of the most respected names in premium tobacco,” Bello said in a press release. “As we continue to expand our global presence, we are making strategic investments in the future of the brand.”
