La Aurora USA announces La Aurora Perseverancia, the second edition of the Family Creed Series.
Perseverancia is box-pressed and available in a 5 x 50 Robusto ($16), 5 ¾ x 54 Toro ($18), and 6 x 58 Gran Toro ($18.50). Perseverancia features a blend of Pennsylvania, Dominican Republic, and Nicaragua filler tobaccos with a Mexican San Andrés binder and wrapped in a Pennsylvania Broadleaf wrapper.
“Perseverancia is the word that has defined our family through every challenge, every triumph, and every generation that has carried this company forward,” Guillermo León, president of La Aurora, said in a press release. “The Family Creed series was born from a promise to honor who we are while daring to evolve, and with Perseverancia, we deepen that promise. This is not simply the second chapter of a series — it is a declaration that the same tenacity that built La Aurora over a century ago is the very force driving us into the future. We do not rest on legacy; we are forged by it.”
