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0027 – Joya de Nicaragua’s Alejandro Martínez Cuenca

The cigar industry is dominated by families whose tobacco stories begin in Cuba. But one company in particular stands out as not only having a deeply Nicaraguan identity, but also having a history that is tightly woven into that of its home country. In this episode, you’ll hear Erik Calviño’s interview with Alejandro Martínez Cuenca, the man behind Joya de Nicaragua. Alejandro dives deep into the history of Joya, the tumultuous political climate that surrounded it, how it came to be the official cigar of the White House, and what lies ahead for the brand. You won’t want to miss this one.

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