The Premium Cigar Association and Florida International University’s Chaplin School of Hospitality & Tourism Management announce the graduates of the 2026 Luxury Marketing & Experiences Program, held Sept. 30-Oct. 2 at FIU’s Biscayne Bay Campus.
The program covered luxury branding, retail, hospitality and strategic partnerships. Participants also developed co-branding concepts pairing premium cigars with complementary luxury brands.
The program included a cigar lounge experience at FIU’s Biscayne Bay Campus, featuring a pairing of E. León Jimenes Rum and La Aurora Cigars, an award and certification ceremony and a reception with Oliva Cigar Co.
“This program reflects what PCA stands for: investing in the people who move our industry forward,” Joshua Habursky, CEO and executive director of the Premium Cigar Association, said in a press release.
