Plasencia Cigars announces Born of This Land, a brand campaign tied to the company’s 160th year of tobacco growing. The campaign will appear in print, digital, retail, and experiential platforms.
The campaign features Plasencia field supervisors, agricultural engineers, crew leaders, fermentation specialists, quality experts and master craftsmen. It follows the company’s introduction of a new logo and redesigned packaging.
“One hundred and sixty years is far more than a milestone for our family; it represents five generations of resilience, sacrifice, and unwavering respect for the land that has sustained us since 1865,” Plasencia family member Néstor Andrés Plasencia said in a press release. “Each generation has inherited the responsibility to leave the land better than we found it and to pass our knowledge, the language of tobacco, to the next. For me, what we do has always been about lighting up people’s souls. Born of This Land honors the people, the knowledge, and the land that make that possible.”
