Drew Estate will launch DE30 Rewards, a six-month consumer loyalty program tied to its 30th anniversary. The program will award points for qualifying Drew Estate cigar purchases, retailer check-ins, event purchases, and other brand engagement. Consumers can pre-register through Sept. 8 at www.drewestate.com/DE30, with invitations to access the platform to be sent by email.
Consumers earn 5 points for every $1 spent on qualifying Drew Estate cigars. Points may be redeemed for DE30 apparel, hand-painted artwork from Subculture Studios and other anniversary items. Two DE30 Rewards three-packs, each with a code worth 250 bonus points, are expected to arrive at retailers in late September.
“Thirty years …! We lost track of time a long time ago, but we never lost track of the people who got us here,” Drew Estate founder Jonathan Drew Sann said in a press release. “I started in Manhattan at the World Trade Center with nothing but a cigar kiosk and a passion for premium cigars. In 1998, it was time to build our own brand the only way we knew how … by doing it ourselves. So I bought a ticket to Nicaragua and kissed my mom goodbye. A whopping six employees from the jump soon grew to thirty … then to one hundred … then to four thousand. Before we knew it, we founded La Gran Fabrica Drew Estate, planting our flag amongst the good people of Estelí, Nicaragua.”
