The Premium Cigar Association will hold PCA Connect Mexico 2026, an international market-development program scheduled for Aug. 24-30 in partnership with Cigar Roller Mexico.
The program will combine education, business development and consumer events for importers, retailers, hospitality leaders, participating cigar brands and adult consumers. Stops are planned in Mexico City, Querétaro, Guadalajara, Puebla and the Riviera Maya.
The Cigar Academy will provide education programming as part of the initiative, which the PCA said is intended to support training, brand promotion and market-specific outreach in Mexico’s premium cigar industry.
“PCA Connect Mexico reflects where the association is going: more year-round value, more international engagement, and more ways for our members to build reach, revenue, recruitment, retention and resources,” PCA CEO Joshua Habursky said in a press release. “For brands that choose to participate, Mexico offers an important opportunity to strengthen presence in a growing premium cigar market. For Mexican retailers, importers, hospitality professionals and adult aficionados, it is an opportunity to build knowledge, credibility and connection in a way that supports the long-term health of the category.”
