Sans Pareil Cigars is debuting new packaging for its Gold Super Lancero and Gold Jeddo at the PCA trade show.
The updated presentation features black piano polish boxes with gold latches engraved with the brand’s five-bar insignia. Gold Super Lancero comes in boxes of 5. Gold Jeddo comes in boxes of 20. Both are priced at $520.
Both vitolas maintain their original blends and are produced at Tabacalera Palma in the Dominican Republic.
“The Gold Line has been with us since the beginning,” David Swinburne, co-founder and CEO of Sans Pareil, said in a press release. “This new presentation doesn’t redefine it—it reveals it at its highest level, exactly where it belongs.”
Shipments to select retailers begin in early May.
