Plasencia Cigars is updating packaging across its portfolio to reflect its recently revised brand identity, including a new logo.
The new design features a tobacco leaf within a hexagon and debuts at the PCA trade show.
A new interior “Vista” lid design highlights the brand’s heritage and connection to the land. The Alma Collection shows terroir origins, while Reserva Original incorporates sunflower imagery and moves from 10-count to 14-count boxes.
Both old and new packaging will coexist beginning this fall.
“Our family has always believed that what we grow and what we pass down matters,” Néstor Andrés Plasencia said in a press release. “This evolution allows us to express more clearly who we are today, rooted in nature, guided by experience, and committed to creating the best cigar for the world.”
