J. Sann & Son and S.T. Dupont announce a partnership featuring the first S.T. Dupont Boutique Experience.
As part of the partnership, J.Sann & Son will host experiences for collectors, called S.T. Dupont Collector Meetups.
These events will position J.Sann & Son as the gathering place for S.T. Dupont collectors.
โI want cigar enthusiasts to attend S.T. Dupont experiences with the same gusto that you see at Porsche rallies and Rolex meetups,โ J.Sann & Son founder, Jonathan Drew, said in a press release. โS.T. Dupont fans can come together, share their stories, display their rare finds, unveil their personal heritage pieces that have been passed down from their fathers and grandfathers – strengthening community bonds for this treasured, journeyed brand.โ
S.T Dupont and J.Sann have also collaborated with cabinet maker Builtbrite to develop a store-in-store display system that will feature all three of the brandโs product pillars: the Art of Fire, Art of Writing, and Art of Travel. The cabinet installed at J.Sann & Son features hand-blown and hand-curved glass encasements from Italy, with shelves crafted from hand-ground tempered glass.
The S.T. Dupont Boutique at J.Sann & Son is planned to open in September.
