Casa 1910 AG announces a new marketing and production strategy, including new packaging and a focus exclusively on Mexican puros. Non-puro blends are being removed from the regular portfolio.
The refresh includes new packaging for the brand’s core lines to clarify the different Casa 1910 lines and present a more consistent visual identity. The underlying blends and aging processes will not change. “Casa 1910 has always been rooted in authenticity,” Rob Maneson, CEO of Casa 1910, said in a press release. “As we continue expanding globally, it is essential that our presentation reflect the same discipline, heritage, and pride that define our cigars.”
The brand also says the previously announced El Ébano line is scheduled for shipping this summer. It features a Mexican San Andrés maduro Colorado wrapper, San Andrés claro binder, and Mexican filler.
It will be offered in three sizes, ranging in price from $11.50 to $15.
