Casa 1910 AG announces a series of significant developments for its company.
They include the closing of a $3 million funding round, a price drop across its portfolio, and new partnerships with retailers and distributors.
The funding comes from global investors, which the company says will allow it to “scale production, strengthen inventory capabilities, and accelerate product development…”
Regarding the price reduction, Rob Maneson,global chief commercial officer, said in a press release “Demand for our cigars continues to rise, yet we recognize the pressures retailers face in today’s economic environment. By reducing prices, we are giving our partners greater flexibility and supporting their long-term success.”
Finally, the brand is broadening into new partnerships with players that include Cigrall (Hong Kong), Wild Bill’s (U.S.) and Premium Brands (Spain).
