Dominique London has acquired Cigar Inspector in hopes of expanding its editorial reach. Dominique London is a retailer representing numerous cigar brands, but insists Cigar Inspector will remain impartial.
But the publication will have access to Dominique London’s industry connections and unique locations.
It is the group’s first major investment in owned digital media and complements an estate that includes 31 brick-and-mortar boutiques, sampling lounges and private members’ clubs across six European countries.
“Adding a respected digital voice like Cigar Inspector allows us to tell…stories in real time,” Dominique Gyselinck, founder of Dominique London, said in a press release.
“Our vision is simple: whether you are sitting in the Monte-Carlo Cigar Club, browsing a humidor in London, or reading a review on your phone, the Dominique London standard of expertise and hospitality will follow you everywhere.”
