Hooten Young will introduce its new RTBA cigar at the 154th NRA Annual Meetings & Exhibits in Atlanta this week. Available exclusively to convention attendees through The Cigar Shoppe of Cumming, Ga., the cigar will later expand to select retail partners. It is the first product launch since the company’s reorganization under new leadership from Norman “Hoot” Hooten.
The RTBA, or “Right to Bear Arms,” is a 6 x 52 Toro featuring a Habano wrapper and Nicaraguan filler.
The product debut aligns with a broader brand relaunch that includes a new three-year partnership of cigars and spirits between Hooten Young and the NRA.
In addition to the RTBA cigar, the company will preview its Hooten Young Bourbon, developed with Bardstown Bourbon Company and slated for release in July.
