La Aurora USA will relaunch the La Aurora 100 Años in the U.S. with a new box design at Total Product Expo 2025 Jan. 29 – 31 in Las Vegas. It will be available in the Churchill, Belicoso, and Robusto, with Robusto Especial featuring a Connecticut Broadleaf Wrapper.
Following the Expo, the Robusto and Belicoso will ship in late February, with the Churchill shipping later in the year. Boxes of 20 will each retail for $340 (Robusto), $355 (Robusto Especial), $410 (Belicoso), and $390 (Churchill).
“As a Dominican puro, we’re even more proud to bring it back into our portfolio with a beautifully redesigned box, as the Dominican Republic netted a 7% increase in 2024 for U.S. cigar imports, and tobacco continues to be an important staple in our growing economy,” Iturbides Zaldivar, director of marketing and sales, La Aurora, S.A., said in a press release.
