This will be the first Year of the Dragon since 2012 and Punch will mark the moment in the Chinese zodiac on February 1, when the 5 x 60 Dragon Fire ($6.99) ships to retailers.
The new cigar marks the sixth installment of the brand’s Chinese New Year Series which has included the Spring Roll (2023), Fu Manchu (2022), Kung Pow! (2021), Chop Suey (2020), and Egg Roll (2019).
Produced at the STG Esteli factory in Esteli, Nicaragua, Punch Dragon Fire was made to resemble a firecracker. The Dragon Fire’s Mexican wrapper is pressed down to replicate a firecracker casing extending beyond the plug inside. The Dragon Fire features Nicaraguan Condega binder and Nicaraguan, Dominican, and Honduran filler.
Punch Dragon Fire cigars come in 20-count boxes.
“The dragon is the only mythological figure in the Chinese zodiac and that inspired us to bring the fire-breathing totem to life with this year’s release,” John Hakim, brand manager of Punch, said in a press release. “We had a blast creating the bold and fiery blend and gave the cigar a flat head in a nod to the wood dragon that will preside over 2024. And in a shout-out to the celebrations that will be sparked by the dragon’s arrival, we made the packaging to look like a box of fireworks.”
