Cohiba has opened its first U.S. lounge in the Ritz-Carlton Bacara hotel in Santa Barbara, California.
The Cohiba Experience is set against the backdrop of the hotel’s Spanish Mission architecture and offers an array of cigars including a wide selection of Cohibas.
Cohiba’s Brand Ambassador Sean Williams will host quarterly activations, to include cigar pairings, handmade cigar seminars and cigar release parties.
“Cohiba has always been a brand that elevates tradition and our partnership with the Ritz-Carlton honors this commitment,” Christopher Tarr, vice president of marketing for Scandinavian Tobacco Group which owns the Cohiba brand in the U.S. said in a press release. “By combining the utmost in ambience, indulgence and hospitality,TThe Cohiba Experience encourages the camaraderie of cigar smoking in an elegant and inclusive al fresco environment.”
The Cohiba Experience at The Bacara is open to hotel guests, club members and the public, Wednesday through Sunday from 6 p.m. to 10 p.m.