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STG Expands Forged Cigar Company and General Cigar Company Field Sales


Scandinavian Tobacco Group has expanded its Forged Cigar Company and General Cigar Company field sales organizations to include new senior leadership positions and new sales territories.

The Forged Cigar Company sales organization has been expanded to include two new leadership roles and five new selling territories. Michael Serota, former head of sales for Alec Bradley, will be Forged Cigar’s South Region Sales Manager. He will oversee six sales representatives including two new hires, and report to Sean Hardiman, national sales manager of field sales. 

Among those reporting to Michael are account reps Jeremy Lemke and Jedidiah Jocelyn, who came to Forged Cigar from Alec Bradley. Jeremy will oversee the state of Illinois and Jedidiah will call on accounts in Georgia, Alabama, Mississippi and Tennessee.

John Troiano will be an account rep in a newly-established upstate New York territory. Ryan Ponist will oversee Western Pennsylvania and Ohio. Both John and Ryan will report to Sean Hardiman. 

To deliver support to the General Cigar Company portfolio, STG has appointed David Mealey as national sales manager, field sales.David joined STG in 2021 from Nat Sherman.

Additionally, two former Alec Bradley sales team members, John Vinaccia and Jarid Casebolt have been hired as premium sales managers with the General Cigar field sales team in the western region. John will cover the Southern California market. Jarid’s sales territory includes Arizona, Nevada and New Mexico. 

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