Scandinavian Tobacco Group has appointed the former Alec Bradley marketing team with new positions in the STG North American branded marketing organization.
Alec Rubin, Bradley Rubin and Jonathan Lipson will report to Christopher Tarr, vice president of marketing of STG’s Branded and Rest of World division. STG acquired Alec Bradley last month for $72.5 million.
Alec Rubin, after nine years at Alec Bradley, becomes brand manager of strategic partnerships. Bradley Rubin, who spent six years at Alec Bradley, will be brand ambassador. Lipson will be brand manager after joining Alec Bradley in 2012 as tri-state regional territory manager.
”I am excited to welcome Alec Rubin, Bradley Rubin and Jonathan Lipson to our marketing organization,” Tarr said in a press release. “With their individual talents and combined experience in the handmade cigar category, I am confident that we will bring the Alec Bradley brands to their full potential, both in the US and globally.”
