Luciano Cigars has rebranded its Pichardo line into Tiago Cigars, named after former NBA star Tiago Splitter, Luciano co-founder.
The cigar blends will remain the same, along with the packaging and logo, though now with a T. The ‘Reserva Familiar’ line is now rebranded into ‘Familia Escogida,’ which translates to chosen family.
Along with the rest of the Luciano Cigars portfolio, Tiago Cigars are produced at the Luciano Cigars Factory in Estelí, Nicaragua and will be shipped in the new packaging starting off in April.
The rebranded names are as follows:
Pichardo – Clasico
Pichardo – Reserva Familiar
Tiago – Clasico
Tiago – Familia Escogida