Tobacco veteran Claudio Sgroi and Oscar Oswaldo Barreda Lazo, owner of Barreda Cigars are collaborating to improve quality controls and to build a new marketing and sales strategy and international distribution for Barreda.
“In the last few years, we have invested significantly, achieving great development in all areas, from planting, curing houses, and pre-industry to cigar production,” Barreda President Oscar Barreda, said in a press release. ” We are ready to show our family brands and services to third parties worldwide.”
In a prior collaboration, Barreda and Sgroi, past president of the Nicaraguan Tobacco Chamber, worked to improve quality controls at the factory located In Estelí-Nicaragua, working on the blend of Don Chico cigars and structuring a marketing and international distribution strategy. They also established procedures to produce private labels.
“This is a beautiful collaboration with Oscar and his family to push Barreda cigars to the highest level of blending techniques and quality controls,” Sgroi said in a press release. “They are investing a lot into the factory to grow exponentially.”
