J.C. Newman Cigar Co. has relaunched its El Baton line, introduced in 2014, and is now shipping the cigars to its retailers.
The original El Baton was a nickel cigar rolled with Cuban tobacco in J.C. Newman’s Cleveland cigar factory in the 1930s and became popular in the Midwest but its popularity waned before World War II.
In 2008, Eric and Bobby Newman relaunched El Baton as J.C. Newman’s first cigar hand-rolled in Nicaragua.
El Baton comes with an Ecuadorian wrapper and Nicaraguan filler and binder. It is being released in 25-count boxes in four sizes: The 5 x 56 El Baton Belicoso ($7.90), the 6 x 60 El Baton Double Toro ($8.70), the 6.25 x 56 El Baton Double Torpedo ($8.20) and the 5 x 54 El Baton Robusto ($7.70).
“El Baton has been J.C. Newman’s under-the-radar cigar,” Drew Newman, J.C. Newman’s fourth-generation owner, said in a press release. “As I was unsatisfied, I decided to tweak the El Baton blend and return to more of a traditional style of packaging that better reflects the century-old history of my great-grandfather’s old cigar brand.”