Long time patrons of the Sancho Panza line should be looking for new packaging when chasing down their favorite smoke. The line has received a facelift and the brand has begun shipping three updated collections.
Those collections include the Sancho Panza Original, the Sancho Panza Double Maduro and the Sancho Panza Extra Fuerte.
Each Sancho Panza blend is medium to medium-full in body and are presented in 20-count wooden boxes emblazoned with the new Sancho Panza logo that was created to give a nod to the Latin culture and vibe of West Los Angeles.
The overhaul was created by the newly acquired Matt Booth of Room101 Brand fame.
“The re-launch of Sancho Panza marks an exciting turning point for this iconic brand,” Booth said in a press release. “By elevating brand aesthetics, investing ourselves into the realization of intelligent blend expressions and putting the force of our ground pounders behind this brand in the streets, we are taking Sancho Panza to a new lifespan and beyond.”