El Artista Cigars is now Artista Cigars in a rebranding that includes a new logo, website and a new line of cigars.
“We are simplifying, modernizing, and moving forward with a bold new initiative,” Ram Rodriguez, president of Artista Cigars, said in a press release. “We are so proud of the success we have with individual brands such as Buffalo TEN and Big Papi, and now is the time to have our own brand name.”
Artista is adding two new series to its lineup – the ARTISTA and the Artista Studio Works – which join Rugged Country, Factory Classics and David Ortiz.
“The series segmentation strategy helps retailers and consumers see our progression over the last ten years and draws a clear line for the future,” Kevin Newman, vice president at Artista Cigars, said in a press release. “We plan to support our existing Factory Classics & Rugged Country series by continuing to produce these existing lines in the coming years our focus will be on growing the Artista Series, launching creative projects through Artista Studio Works, and occasional new releases in the David Ortiz Series.”
