The People’s Champ, a new offering from Punch that was shaped via the input of its followers, will ship in early June.
The people came up with a 5 x 50 ($6.49) medium-bodied cigar with a five-country blend, made with a Honduran Habano wrapper from the Talanga Valley, a Mexican San Andreas binder and fillers from the Dominican Republic, Brazil and Nicaragua.
The Punch Brotherhood, an online-based group of Punch brand enthusiasts from across the U.S., started collaborating on The People’s Champ in 2019, providing feedback to the Punch brand and its cigar-making teams in the U.S. and Honduras.
The People’s Champ is a brick and mortar exclusive that will be sold to select Punch retailers across the country. The cigars will be available in both 5 and 10-count, paper-wrapped bundles which will ship to retailers on June 1. The cigar’s imagery will be revealed at that time via the Punch website.
“We asked. They told. We crafted,” Punch Brand Manager John Hakim said in a press release. “We learned so much from Punch’s most devoted fans, and those insights will be incredibly valuable in guiding us on future releases.”