Cigars International is restructuring its CIGARfest, which will become a ticketless extravaganza that extends for over a month in each of its retail superstores in Pennsylvania, Florida and Texas.
The retooled event, which began in 2003 as a single event held in Pennsylvania’s Pocono Mountains, will include multiple cigar brands, exclusive cigar releases, featured deals, food trucks, live bands at each event, appearances by cigar makers and industry luminaries, as well as a special “Create Your Own CIGARfest Experience” bundle deal.
The events will begin September 24 and run through October 29. Event details will be posted and updated here.
The decision to restructure CIGARfest comes as Cigars International’s customer base has expanded.
“CIGARfest began as a local customer appreciation event and grew to become one of the biggest and most anticipated cigar events of the year,” Sarah Santos, president of Cigars International said in a press release. “While we’re proud to have hosted the event 17 times, our business has evolved and so must our way of engaging with our customers. We have therefore reshaped CIGARfest to accommodate the people that support us across the country, instead of activating in just one region.”
The event is open to the public, with proof of age will be required for admittance.
