United Cigar is reviving the La Mezcla Cubana at TPE next week in Las Vegas. The line debuted in 2006 via Cigar Agency and was sold in the U.S. through 2013, when United bought the brand.
The relaunch comes after a Zoom call uncovered an opportunity to purchase 7-year-old Ecuadorian wrapper leaf from A.S.P. Enterprises, a family-owned tobacco farm in Ecuador.
“This is a wrapper leaf that had been aged for seven years and was selected for some luxury lines,” Oliver Nivaud of United Cigars said in a statement. “Fortunately for us, the wrapper was only big enough for a short vitola, so it was perfect for our Rothschild.”
The La Mezcla Cubana Rothschild comes in 50-count boxes ($299.99) and measures 4.5 x 54 which the brand says offers a mild-to medium profile. The 7-year-old wrapper is Ecuadorian Connecticut Shade with an Indonesian binder. Dominican, Nicaraguan, and Pennsylvanian leaves are used in the filler along with a proprietary blend by Magia Cubana. It runs $5.99 a cigar.
United Cigars has begun taking orders and the cigars should start shipping to retailers mid-February.