Aganorsa Leaf will offer its Aniversario Maduro in two new vitolas: a 6 x 54 box-pressed Toro and a 5 3/8 x 48 box-pressed Short Churchill. Both sizes will retail for $13.75 and will begin shipping to retailers in August. They will be packed in units of 10 in limited quantities.
The boxes and bands will also be updated to emphasize the Aganorsa Leaf logo. The Toro will be made available exclusively to PCA attendees in July while the Short Churchill will be available only to Aganorsa Leaf Select Account participants.
“The Aniversario Maduro blend was a massive hit last year and there was great demand for this cigar to return to the market,” Terence Reilly, Aganorsa Leaf’s vice president of sales and marketing, said in a statement. “We also updated the packaging to make it clear this is an Aganorsa blend when consumers see it in the humidor.”