Ferio Tego was formed earlier this year by Michael Herklots and Brendon Scott, two former Nat Sherman executives.
“This is quite a proud moment; one of excitement and exhilaration but also one of profound gratitude and appreciation,” Herklots said in a statement. “Reflecting over the last year, our lives have been disrupted in unimaginable ways, and yet through all of the tumult, here we are with renewed energy and new opportunities.”
The initial distribution plan will be phased, starting with the launch of the company’s flagship Ferio Tego brand in a limited 2021 release, followed by the Timeless Collection and then the Metropolitan Selection. The Ancora brand of accessories is also expected to return this year. Davidoff will integrate the complete Ferio Tego portfolio into its current portfolio and will be represented by Davidoff’s sales team.
“Together, we will be restoring iconic and long-tenured product lines, along with implementing strong innovation plans for the future,” Dylan Austin, president of Davidoff of Geneva Americas, said in a statement. “Michael’s history and legacy within the premium cigar industry and our company are well known, therefore his return to working with Davidoff is a natural fit.”
Herklots and Scott in January announced they had acquired the brands formerly owned and distributed by Nat Sherman International and their respective intellectual property, including Timeless, Metropolitan and Ancora.