AVO Cigars will deliver the ninth installment of its Improvisation Series based on the life of Armenian jazz musician and cigar entrepreneur Avo Uvezian.
The AVO Improvisation 2021 has Ecuadorian binder and wrapper with Domincan filler and comes in a 7.5 x 50 Double Corona at $16 a stick. It is packaged in 20-count boxes that sell for $320.
“Avo Uvezian broke conventions as one of the first to produce an annual limited edition cigar in the year 2001,” Lana Fraser, director of marketing at Davidoff of Geneva USA, said in a statement. “The AVO Improvisation 2021 packaging is designed to honor the role copper has played in both art and music for centuries.”
The new cigar hits the U.S. market on March 22, on what would have been Uvezian’s 95th birthday. Uvezian died in 2017. The cigar will be available in Europe starting in May. “While we honour both the 20th Anniversary of these limited editions and what would have been the 95th anniversary of the composer himself, the Double Corona reflects the length and impact of these milestones,” Fraser’s statement said.
