Scandinavian Tobacco Group has formed The Forged Cigar Company, an independent national cigar distribution network, and will divide its portfolio of brands between subsidiary General Cigar Company and the newly-formed company.
The Forged Cigar Company will serve as a stand-alone cigar distribution network with a team of 12 cigar salesmen. Its portfolio includes Partagas, La Gloria Cubana, Bolivar Cofradia, Diesel and Chillin’ Moose.
“When we announced last year our withdrawal from the annual PCA Show, we committed to investing funds back into the premium cigar category,” Régis Broersma, senior vice president of the North American Branded and Rest of World division of STG said in a statement. “With The Forged Cigar Company, we are doing just that with a multimillion dollar investment in the brick and mortar channel.”
The Forged sales team will begin working on February 1.
General Cigar’s current sales force remains intact and will continue to support the company’s brands including Macanudo, CAO, Cohiba, Punch, Hoyo de Monterrey and others.