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Revival: Casa de Montecristo Gives New Life to the Royal Jamaica Brand

Casa de Montecristo, the premier luxury line of cigar stores and lounges, is reviving the Royal Jamaica cigar brand with an elegantly packaged premium cigar that was created in 1935.

The Royal Jamaica comes in 20-count boxes and is expressed in three vitolas: Toro (52 x 6), Robusto (52 x 5) and Gran Corojo (47 x 6).

 Founded in Jamaica by serial entrepreneur James Frederick Gore, the Royal Jamaica brand used local tobaccos and became a popular smoke until Hurricane Gilbert in 1988 destroyed the island’s tobacco crop, taking with it the Kingston factory. 

To breath new life into the brand, master blender Abe Flores of PDR Cigar Factory created today’s Royal Jamaica blend. 

“I was honored when asked to create a cigar blend which would carry the Royal Jamaica cigar brand,” Flores said in a statement. “We placed special attention on the tobaccos used because we wanted the legacy of Royal Jamaica to live on.”

The Royal Jamaica has an Ecuadorian Corojo wrapper around double Ecuadorian Habano binder, and all Dominican fillers. 

“We felt that Royal Jamaica fits in perfectly with our brand and what is expected of us,”  Casa de Montecristo CEO Brad Winstead said in a press release. 

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