The Alec Bradley Project 40 Maduro, the second cigar line in the ‘Experimental Series’ and the follow-up to the critically acclaimed Project 40 line of cigars, is now shipping.
“When Alec Bradley announced the release of Project 40 Maduro in October, we were overwhelmed by the positive responses we received from enthusiasts, tobacconists and the media,” Jonathan Lipson, Alec Bradley’s director of sales and marketing, said in a statement., “The wait is finally over and we are extremely excited to share this new release with the cigar community.”
Project 40 Maduro is named for a scientific concept relating to how outside influences positively affect one’s well-being. Alec Bradley founder Alan Rubin contends that a cigar, with a proper blend and value proposition, is the key to taking control of one’s happiness.
Applying that theory, Rubin blended the medium-plus bodied Project 40 Maduro, which features a Maduro wrapper from San Andres, Brazilian Habano binder and Nicaraguan filler. The cigar is produced at J Fuego Cigar Co de Nicaragua in Esteli.
Project 40 Maduro is being presented in white, maroon and gold, 24 count boxes featuring the ‘Alec Bradley’ and ‘Project 40 Maduro’ logos. It will come in three sizes named after their dimensions: the 5.50 at $5.75 per cigar, the 6.52 at $6.25 and the 6.60 at $6.50.